Founded with a commitment to quality and craftsmanship, Bowman and Landes has a long history of producing premium meats that have earned the trust of discerning customers.
Their new logo is a thoughtful evolution of the existing mark—more modern, simpler, and significantly more refined—reflecting both the brand’s heritage and its future. By moving away from a cartoonish aesthetic toward a more sophisticated expression, the updated identity aligns with their core demographic: shoppers at gourmet markets who value quality and are willing to pay a higher price point for products that feel elevated and trustworthy. The streamlined logo reproduces more clearly at small sizes, making it especially effective across packaging and labels, while the expanded typography system with multiple weights and a newly refined color palette allows the brand to extend consistently and confidently across every touchpoint.
