It’s not where you start, it’s where you finish.  

 
 

Lots of our clients come to us with an existing logo and identity, but are ready for a refresh. Here are some of the redesigns that got them from there to here!

 
 
 

Hellbranch Cider Company

Slagle Design is excited to share the new brand identity and packaging we completed for Hellbranch Cider Company. James Wilson started Hellbranch as a hobby while working for a national insurance company. As with many of our clients, James’ hobby became an obsession, then a side-hustle, and eventually his full time job. We love helping entrepreneurs bring their passion to life!

It was a pleasure working with Jeremy. He was very patient and took lots of time to listen to my wants, needs and preferences. He really got to understand my business and the plan for its future. I was blown away when I got the first look at the designs he created for me. I will definitely refer him to others and use his services again in the future. – James Wilson, Owner

 

Snowville Creamery

 

“Working with Jeremy and Chris helped provide clarity for what we wanted to share with our customers, the experience was educational and enriching. The final results leave us with our brand being shared with our customers in a way that validates our story and connects our hard work to our customers hearts.”

–Anna Shields, General Manager, Snowville Creamery

Snowville Creamery is known throughout Ohio for their incredibly delicious grass-fed milk, yogurts, cheeses, and dairy products. They don’t just preach sustainability and the value of non-GMO dairy, they practice it. They have been a perfect match for the kind of clients Slagle Design dreams of partnering with.

It was important, from the start, to make a connection with their passionate customer-base, paying homage to the brand that got them to this point. In some ways this is a brand evolution and in others, it is a revolution.

As Snowville looks to the future, the possibilities and release of amazing new products, the new brand identity simplifies their visual branding and messaging and makes it easier to implement across a line of products. We are partnering with Snowville to redesign all of their packaging. It will slowly be appearing in grocery stores as they use up their existing package inventory–once more, a testament to their commitment to sustainability and stewardship.

 

Jerome Township

During the Civil War, 367 people from Jerome Township, Ohio joined the fight, which was a lot considering there were only 216 registered voters and a total population of 1,398. This included a few boys who were 16 years old and one who was 14. Sadly, 75 of those who enlisted lost their lives in the war. To honor their sacrifice, the township residents built a war memorial in New California that stands over 20 feet tall.

Their logo, however, was very difficult to reproduce at small sizes and inflexible when it needed to be used on a dark background.

As the township thrives and grows, there has become a need for a flexible brand identity system that could be used on everything from signage to vehicles to official documentation. Proud as ever for their sacrifice and prominently placed memorial statue, the decision was made to continue the tradition of keeping the statue as the focus of their identity but to create an updated, easier to implement brand identity.


 

TAKOREA

Started in a ghost kitchen for delivery only, TAKOREA has a new home in their own brick and mortar restaurant. The rebrand is an opportunity to make a splash as they introduce their food to the neighborhood.

“Thanks for the awesome logo!! Slagle Design was very flexible with my budget as well as my schedule.”

–Kevin Kim, Owner, TAKOREA

 

 

Preservation Parks of Delaware County

“We are excited to share our new logo. It will differentiate Preservation Parks in a county that is fortunate to be home to state parks, a popular Columbus Metro Park, and other local community parks. Each step in the process was done with intent and with the goal on being good stewards to our natural and financial resources.”

–Tom Curtin, executive director of Preservation Parks.

The creation of the new logo was not only to differentiate Preservation Parks, but to continue to communicate Preservation Parks’ mission to Delaware County residents. “To protect and conserve the natural and historic features of Delaware County and to inspire outdoor exploration and learning.”

“Jeremy always went above and beyond in our quest for a new logo! He listened to our entire team, he did his research and designed an amazing logo for Preservation Parks. He found a way to differentiate our growing park district from others and to put our mission in motion. Thank you, Jeremy!”

–Beth Mccollam, Marketing and Communications Manager


Olentangy River Brewing Company

“Jeremy did a great job on our project! The outcome far exceeded our expectations. He was able to help us fine-tune our story and he created a design that was an extension of who we are.”

– Bethany Schweitzer, Owner


Eastland-Fairfield Career & Technical Schools

“We absolutely made the right decision in going with Slagle Design for our project. Jeremy was engaged, inquisitive, open-minded, and committed to making sure that we received what we expected and at the highest quality. His previous experience, engaged and enthusiastic demeanor, and overall skill served as a perfect match for our rebrand. It has been incredibly well-received by so many of our stakeholders. We could not be happier with where we are now, thanks to Slagle Design.”

–Ryan Gasser, Coordinator of Communications and Marketing


5th Company Brewing

5th Co_before and after.jpg

5th Company Brewing is a startup based in Perryville, Maryland, home of the United States’ first Navy, called the 5th Company. When the contacted us, they already had a logo. They liked the concept but we not thrilled with the execution and were looking for something classic, set in the right time period, and inspired by nautical themes related to their location and community.

“Jeremy has been amazing, his redesign of our logo was fantastic!”

–Brandon Phillips, Partner, 5th Company Brewing


College of Wooster Mascot

Slagle Design had the privilege of working with The College of Wooster to design their new mascot, Archie, the Fighting Scottie.

Their most recent mascot, a fighting Scotsman with a sword, was coming under some scrutiny. Students and faculty were concerned about the use of weaponry and pushed for a more inclusive, gender-neutral mascot that could be embraced more widely. Other issues plagued the old mascot. It was dated, overly detailed, and difficult to reproduce.

In response, The college reached back to its rich history to rediscover its original, traditional mascot, a Fighting Scottie.


Darista

Capturing Every Sense for Tasteful Disruption.

“Slagle Design gracefully elevated our brand by securing our cheeky and approachable brand personality, while simultaneously communicating to customers our competitive brand benefits. Their process is incredibly thought-provoking and he was able to disrupt our category by leading with our highest value proposition through thoughtful design. He approached our project through the lens of us—our story, history and mission—, our competitors, customers and buyers and took great investment to fully understand every angle and point-of-entry of our business and industry. We are incredibly thrilled by our rebrand and the depth of the brand positioning and design. It reflects everything — who we are now, where we came from and who we strive to be.”

–Dara Swartz, Chief Chickpea, Darista



Everett Community College

ECC_before-and-after.jpg

“Slagle Design was extremely easy to work with, and we could tell that he truly cared about getting our project right. They took the time to research and listen to community input, and worked diligently to meet our deadline with time to spare. Highly recommend.”

-Garet Studer, Athletic Director, Everett Community College


Surety

Surety_before-and-after_V2.png

When Ryan and Amanda contacted us, they needed a new voice for their company as they were about to make fundamental changes to their business model and offerings. While, DIYers are a core part of their clientelle, they realized they also offered plug-and-play solutions for everyone, with better service and at a lower price than their competition. The new logo emphasizes attentiveness, companionship, and relational approach to home automation and security.

Think of us as your home’s best friend. Always there. Always aware. Always ready to help.


The Aviator Flight System

Aviator_before and after.jpg

“All of the work with Jeremy and the team has been great, we are really loving the results. Very exciting to get new branding, packaging, and website completed and bring new life to our business. Customers have really loved the new designed and are super excited to check out the new direction from here!”

–Julia Dettore, Owner, The Aviator Flight System


Tiffin University

Scholls_before-and-after_TU.jpg

“Thad and Jeremy were a pleasure to work with. Their respective talents provide a comprehensive marketing messaging approach and they are adaptable and flexible. They truly immerse themselves in their client’s organizational culture to find the messaging brand that most authentically represents that organization. I highly recommend them!”

–Dr. Lillian Schumacher, President of Tiffin University


Munch Rights

MUNCH RIGHTS_before-and-after.jpg
MUNCH RIGHTS_PACKAGING before-and-after.jpg

“10 out of 10! Jeremy and his team are a pleasure to work with. They provide very quick responses on requests and have amazed us with their creativity.”

–Lori Roberts, Customer Success Manager, Wyandot, Inc.


Worthington Christian School

WCS_before and after.jpg

“We partnered with Slagle Design to update our brand identity. Our goals for the redesign included honoring our heritage while creating something that was not only fresh but ownable and specific to our organization. They hit a home run, and we couldn't be happier with the end product.”

–Polly Schumacher, Director of Advancement, WCS


Cheryl’s Cookies

Cheryl’s Cookies contacted us to update the existing Cheryl’s script logo. The old logo was constructed from a “free font” that looked anything but custom. The letters didn’t connect properly, they were inconsistent and the overall logo had become so complicated that it really needed to be cleaned up and thoughtfully reconstructed. The goal was “evolution” and not a “revolution” as Cheryl’s plans to roll out the new logo over time as new products launch.


Backroom Coffee Roasters

“Slagle Design really helped take our brand to a more professional place! They were a joy to work with and we'll be back for more. We are very happy with our new logo and packaging.”

–Chris Bishop, CEO, Backroom Coffee Roasters

Chris Bishop started roasting in the backroom of his bicycle shop in Columbus, Ohio. His passion for coffee and the growth of his satisfied customer base soon outgrew the shop and it was time to give the roaster a life of its own. After selling the bike shop, Chris moved Backroom into a former airplane hangar to expand production space. Still part roaster and part maker-space, Backroom Coffee Roasters needed an updated brand that showcases their transition but still connected with their loyal customers.


Scholl's Landscape & Design

“Working with Slagle Design was an awesome experience. My company logo was in dire need of a facelift and I knew Slagle Design was the perfect fit. Many companies can pump out logos by the hundreds and it's hit or miss if that logo will truly represent the company it stands for. Jeremy took the time to deeply understand our company history as well as our vision and the message we wanted to project to current and future clients. He gave us the opportunity to meet with him and discuss every aspect of our business. From this he molded a clean cut, professional logo which can be utilized in endless advertising forms while keeping great consistency. We have plans of continuing a relationship with Jeremy and his company for all future graphic design & advertising needs.”

–Jordan Scholl, Owner


Yay Bikes!

“It always feels risky to entrust your identity to a design team, and so it was for Yay Bikes! to engage Slagle Design for our rebranding and bike corral redesign.

There’s no possible way they could successfully distill all of 'Us' into a simple visual design. Right? But this time? Sweet, sweet relief! They! got! it! They listened, and they translated what they heard into design elements more 'Us' than we knew possible.

Slagle Design gave Yay Bikes! a very rare, very special gift: a way to advance our mission through design that actually works to tell our story. We're so grateful for this process and its outcome!”

–Meredith Joy, Program Director, Yay Bikes!


DoverPhila Federal Credit Union

What started as a request for a simpler app icon, turned into a full rebrand for the organization which extended into website, signage, outdoor, print and radio advertising, and mascot development. The new brand is friendly and engages with their community as more than just a place to do their banking. They exist for the financial benefit of their members and to provide a level of service that meets their members’ financial needs.


Park Street Pizza

"Our company was challenged with a need for a total rebrand. We reached out to Jeremy. Not only did he accept the challenge but wholeheartedly embraced it. He created a breathtaking logo, vision and voice. Jeremy reincarnated our former selves into a vital, relevant brand with a vivacious heartbeat."

–Rocky and Courtney Shanower, Owners, Park Street Pizza


Redpoint Provisions

"As a small business new start, we were searching for a designer who could do more than just develop our logo.  We wanted someone who believed in our vision and wanted to be part of our team.
 
Jeremy has been the perfect fit for us. From our very first meeting, Jeremy has taken the time to listen to our ideas and concerns, collaborate on options, and provide solutions drawn from his many years of experience.  His broad background from design, to photography, to printing, affords him the unique ability to guide a client through the maze of players involved in transitioning a product from a home based dream to a market ready product.  From branding our company to reviewing printer proofs, he has been there every step of the way.
 
Most importantly, Jeremy has gained our trust.  We know he truly has our best interests in mind and will work with us to grow our business no matter where it takes us.  He has definitely become an invaluable part of our team."

–Frank & Pattie Bis, Owners, Redpoint Provisions

Frank and Pattie Bis originally contacted us as "Summit Snack Factory." After doing some research we found that, aside from being already taken, the name didn't fit the product or the direction of their messaging, so we went back to the drawing board. We came back to them with "Redpoint Provisions" which fit their needs perfectly.


Seagull Bags

Seagull_beforeandafter.gif

"We were faced with a very difficult challenge. We had to remake our entire image but have it line up with our existing product and reputation. I had thought that this was impossible, but after my first meeting with Jeremy I knew that he could do it. Jeremy was great to work with, and very creative. His proactive attitude was inspiring and helpful in getting the project done. The end result was miles beyond what I could have expected, and have received nothing but good reviews about it. It was probably the most beneficial investment I have made to date...that, and the hot tub full of champagne."

–Daniel McKewen, Owner, Seagull Bags

"Make it epic." These were the words from Seagull Bags owner Daniel McKewen during our creative kick-off session. Seagull's bags are custom designed for bicycle messengers and bag enthusiasts alike  who carry large heavy objects through urban traffic or for everyday commutes. They are designed to alleviate the weight, sit comfortably on your back, and help you get that package delivered in time. 


Luna Burger

Luna_beforeandafter.gif
 
Lunabox_beforeandafter.jpg

"We're really excited about the logo and packaging Jeremy and Chris designed for us. They updated our logo in a way that captured our message simply and legibly with an able and elegant hand. And the designs of our individual packages are even more stunning; they completely convey our message in a way that makes the brand and the product shine through the art."

–Barbie Luna, Owner, Luna Burger

Megan and Barbie Luna are serious about plant-based foods. Vegan isn't just a way of eating, it's a way of living. It was essential that their new logo and packaging didn't mince words when it came to that fact. In our early meetings, they told us about the two things that they really wanted to keep from their existing logo: 1. They loved the plant and leaves, 2. They wanted to keep a moon shape. The burgundy red circle just wasn't saying "moon" to us so we made it even clearer. The final logo integrates the leaves in the letter forms and the half moon shows up in the "a" with it's own pop of color.


Brēzel

Brezel_beforeandafter.gif

"Slagle Design transformed the look of our business from a start-up to a professional, established company with our personality and history shining through. I'm impressed by his work and so are our customers; we receive compliments all the time! Jeremy’s truly a genius at his craft!"

Since re-branding, moving to a new location and starting a retail line, our sales figures have increased pretty dramatically. We're quickly expanding, adding new team members and even looking for another space to continue to grow. Weekly, we are approached by potential wholesale customers that have heard about us or tried our product elsewhere. Word of mouth has been huge!

We've only received positive feedback regarding your work. Customers are noticing the details, right down to our aprons. Not only have customers said something about the brand & our space, but North Market management, other North Market merchants and even new hires have given us positive feedback.

–Brittany Baum, Owner, Brezel


Cedarville University Mascot

The old yellow Jacket was getting tired. Aside from the technical issues that came with printing and consistency it really looked like the same "bee, hornet, or wasp" employed by high schools and colleges around the country. It wasn't memorable and didn't represent the excellence and tradition for which Cedarville Athletics were known.

The Cedarville University Yellow Jackets have a time-honored athletic heritage whose teams routinely compete at a national level. As of the 2010-2011, the Yellow Jackets are moving up from NAIA to NCAA Div II, allowing them to compete at a higher level, bringing with it, more regional and national exposure.

The result was better than anticipated. After rounds of revisions and tweaks, working with feedback from the coaches, athletic director and communications department, a new mascot was born. Along with the mascot there are multiple custom type treatment and lockups. The new mascot can be easily reproduced from full-color to one-color applications. Go Jackets!