Slagle Design is grateful for the opportunity to work with the amazing team at Preservation Parks of Delaware County. This collaborative process went from brand strategy, through multiple logo concepts, refinement and application.
“We are excited to share our new logo. It will differentiate Preservation Parks in a county that is fortunate to be home to state parks, a popular Columbus Metro Park, and other local community parks. Each step in the process was done with intent and with the goal on being good stewards to our natural and financial resources.”
–Tom Curtin, Executive Director of Preservation Parks
The creation of the new logo was not only to differentiate Preservation Parks, but to continue to communicate Preservation Parks’ mission to Delaware County residents. “To protect and conserve the natural and historic features of Delaware County and to inspire outdoor exploration and learning.”
Not another “water and trees” logo
When it comes to parks logos, the world has too many “water and trees” logos. Just do a search for “metro parks logos” and you’ll see what we mean. We set out to create something as different and memorable as the experiences you’re likely to have at PPDC’s beautiful locations.
Recognizable at 45 miles per hour
A constant goal throughout the process was to create a logo that would stand out along a country road to drivers moving at speeds of 45 mph or more. The bright colors and bold type help the logo “pop” when surrounded by trees and natural settings. The colors also represent the sense of adventure and opportunities available to their constituents.
Stewards of the land and the logo
The new logo for PPDC is flexible and designed to be used in various sizes, orientations, and limited color options. PPDC is tax-payer funded by the residents of Delaware County and we set out to ensure PPDC would be good stewards of their money when it comes to brand implementation as they are for the land that they preserve and care for.
A Focus on flora and fauna
Wildlife preservation and natural surroundings are equally important when it comes to what visitors expect when they explore the parks. We set out from the beginning to ensure that we showed both aspects in a unique and unexpected way.
“Jeremy always went above and beyond in our quest for a new logo! He listened to our entire team, he did his research and designed an amazing logo for Preservation Parks. He found a way to differentiate our growing park district from others and to put our mission in motion. Thank you, Jeremy!”
–Beth Mccollam, Marketing and Communications Manager
Foxes are:
Unexpected
You forget all of the times you’ve spotted a deer or bird, but you never forget the times you have seen a fox in the wild. We are all about memorable and unexpected experiences.
Relateable
Humans have a natural connection with canines that we don’t have with other wild animals. Like humans, foxes are nurturing parents to their pups. Unlike wolves, they don’t live in packs, they live in small families called “leashes.”
Playful
Foxes are known to frolic and play. We want people to come to our parks and do the same.
Smart
The red fox is known to be an animal of intelligence and fortitude. This coincides with our love for learning and public educational opportunities.
Solitary
Despite their ability to thrive in towns and rural settings, foxes like to keep to themselves and avoid loud, active places. They “escape the busyness.”