The Ohio Educational Technology Conference is the third-largest state educational technology conference in the nation. Each year, more than 5,000 educational technology professionals and enthusiasts come together to explore the forefront of P-20 learning and innovation in Ohio.
Their existing logo had run its course and they contacted us to come up with something new. The logo needed to show a statewide celebration of partnerships between technology companies, schools, colleges, and non-profits that has made Ohio a leading state in educational technology. The logo illustrates the conference, (which is based in Columbus) with concentric circles (illustrating the various partners) rippling across the state. Colors used are from the official state of Ohio branding guidelines to comply with state brand standards.
The final logo and branding were applied throughout the convention center as well as conference promotional materials.
Strategy and Writing Partner: Christine Myers, Verb Garden Inc.