I had the privilege of talking with Heather Parady on her “Unconventional Leaders” Podcast again, this time on the topic of “Big Brands for a Small Business.”

Heather is such a blast to talk with and I always enjoy or conversation.

If you haven’t heard our first podcast appearance, it’s one of my all-time favorites. You can listen to that episode here.

How do you stand out in a SEA full of people who are doing what you are doing? Jeremy Slagle says it starts with STORY. So before you start making a logo and deciding what your branding colors are going to be, you need to go to the farmer’s market, pull out a notebook and ask some deep questions. Say what? Yup. Today you are going to learn a few practices that will help your small business have a bangin’ brand.