Here's a sneak peek at the next seasonal brew from Columbus Brewing Company. 

"Bock" is "Billy Goat" in German. If you take a look next time you visit the beverage aisle, notice how often the Bock packaging has a goat as it's primary image. The challenge for us was to make it memorable and still fit the CBC brand. I'm really happy with the way the illustration and layout turned out. Many thanks to Eric and Beth, the brewery owners, who worked through the process with me. I'm confident that their creative input made this a better design. 

Look for it on shelves in Central Ohio in early 2012.