Special thanks to WOSU (Columbus' PBS affiliate) for covering Pinchflat this year. They came by the studio today to interview me and document my process in creating silkscreen printed art for the event. Next week they will be shooting us in the print shop as Leah Storrs prints the posters, then on to the event in May where they will be covering all of the action. The story will be featured on Broad and High in an episode airing later in the year.
So come by Pinchflat on May 7 to support local artists, buy cool art, and get your smiling face on the show!
I'm super excited to see this poster get printed by the talented Leah Storrs. This year's poster is based on a mash-up of some cool buildings I photographed while in New York a few years ago.
Many artists have attempted to create their view of a utopian society. Thomas Kinkade paints his idealistic nature scenes, Norman Rockwell painted early mid-century American life, this poster is based on what the urban bicyclist might consider the perfect place to live.
Come out to Pinchflat 6 on Saturday, May 7 to check out other Ohio artists' work and take a few posters home with you. All art is only $30 each and 75% goes to the artist. More information at www.pinchflatcolumbus.com.
The poster will be 12.5 x 19 (can be matted or framed at 11 x 17), printed in three-color silk screen (including gold metallic) on French Spearmint Pop-Tone 100# cover stock.
I love my on-going early Friday meetings with Stacy Keyerleber. We meet to plan the second annual Edugo Road to Success Ride happening this October. It's the most life-giving thing I do. This is one of those mornings that make me glad that I always have my camera on me. My neighborhood is gorgeous under a fresh blanket of snow!
I'm grateful to my pal Andy J. Miller for featuring me on the Creative Pep Talk Podcast.
Click below and take a listen!
The Columbus design community came out on November 19th to celebrate the BEST design in town. We’re proud to say Slagle Design came home with four awards including a Best of Category! It’s always exciting—and surprising to see what the judges select. Here is what they chose as the best of 2015:
Award of Excellence for Identity: Slagle Design Identity
All of our silkscreen-printed art is on sale through Christmas and 100% of the sales will be donated to the Asia’s Hope Education Fund, providing full college tuition for orphaned children in Cambodia, Thailand and India.
This Thursday is CSCA's Creative Best Event! Join the Columbus creative community in celebrating the best local work done in 2015. You can get your tickets on-line or at the door.
Dylan and I were invited to a top secret, invite only Apple + Adobe Geekfest at the Adobe Conference and were interviewed about our thoughts after trying out the unreleased iPad Pro. Then this happened:
As a designer I’ve had the good fortune to design, rebrand and launch entirely new companies with an identity that literally reaches millions of people. It’s an incredibly gratifying and humbling experience. They are the kind of experiences you dream about when you run a small design consultancy.
However, for as many opportunities we’ve been given to provide jaw-dropping creative services, we’ve also been slack-jawed at the number of opportunities that have eluded us. And it’s a problem that all of us in the creative community face. And often we lose not to the wrong agency or competitor, but to the wrong tactic: spec work.
Considering that creative firms bank their reputation on producing compelling design assets for clients that enhance brand value, it shouldn’t be surprising that many come to the pitch table or respond to the bid or RFP with fresh ideas and designs. After all, this is what most prospective clients really want. They are eager to get to the destination, even if it means a shortcut in the journey and discovery process.
And that is the real issue at hand: spec work devalues the strategies that we, as creatives, proclaim. Or put another way, getting something new or getting there fast should not trump getting something right.
Worse yet, spec work suggests that having an in-depth conversation to understand the need for change, what’s working and not working, and doing a deeper strategic dive on what will resonate with key audiences is somehow not necessary. Good design is always about solving problems. Coming to the table with solutions in-hand says to the client that their unique problem is unimportant, that their experience with the brand doesn’t matter, and that a solution can be found without collaboration between client and creative.
But here’s what we do know:
Ineffective creative will only lead to the desire for different creative. And anyone who has been in this situation will likely agree – that’s not a good use of time, talent or resources.
Changing this is the responsibility of parties on both sides of the table. Here are three practical considerations that can help both the agency and the organization seeking creative services.
- Organizations shouldn’t ask for or require spec work. Organizations that are issuing a request for creative services should avoid asking for creative expressions to their challenges before they’ve shared the depths and data of the problem. Instead, ask creatives how they solved similar problems using real client examples. By understanding the context of a problem and the solution applied, organizations will have a better understanding of how any firm goes about solving problems.
- Creatives gain more by avoiding spec work. Proposals are a time-intensive endeavor for everyone. Cutting spec work does two things: eliminates time involved in creating mock solutions without a full understanding of the problem; and prevents prospective clients from being seduced solely by style rather than substance. In order for good design to work, it must be more than simply good looking.
- Know thy bidder – and vice versa. Organizations should do their homework and have an idea of the talent they want to attract to their assignment and who they think might be a good match. Also, while creatives enjoy stretching their wings, doing so in an RFP is far from ideal. Rather, focusing on a relevant pitch highlighting a track history of success is one that begs to be noticed and makes it easier to land on the short list of finalists.
If organizations and creatives are willing to commit to a strategic process that supersedes the shiny new thing, then solutions – as well as relationships – are more likely to stick and provide a real return on investment.
Slagle Design proudly teamed up with Bath & Body Works to create the illustration assets for this bright and cheerful in-store, nation-wide campaign. Visit your local Bath & Body Works and check it out this summer!
While working on the rebrand for DoverPhila Federal Credit Union it became apparent that the organization needed a spokesperson — or spokesowl — who could be the expert on all things financial, offer advice on how to handle credit and provide insight on finding the lowest interest rates.
DP the barn owl appears in print and billboard advertising, web banners, and even has his own Q&A section in their upcoming website relaunch.
DoverPhila Federal Credit Union has been serving the Dover/New Philadelphia community since 1953. They operate five offices in Dover, New Philadelphia, Newcomerstown, and Uhrichsville with nearly 100 employees, all of whom are proud and eager to serve the financial needs of anyone who lives, works, attends church or school in Tuscarawas County.
What started as a request for a simpler app icon, turned into a full rebrand for the organization which extended into website, signage, outdoor, print and radio advertising, and mascot development. The new brand is friendly and engages with their community as more than just a place to do their banking. They exist for the financial benefit of their members and to provide a level of service that meets their members’ financial needs.